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Bowl Delivers $40 Million Economic Impact in 2012

The 2012 Valero Alamo Bowl generated $40 million in total economic impact based on direct visitor spending of $23.4 million for San Antonio last December, according to a survey conducted by Strategic Marketing Services and SportsEconomics. The direct spending from the 33,580 incremental visitors attending the bowl game between Oregon State and Texas translated into …

Valero Alamo Bowl Highlights

Building On A Track Record of Success Since its inception in 1993, the Valero Alamo Bowl has developed a growing track record of top ESPN ratings, capacity crowds and exciting games. The 20th Annual Valero Alamo Bowl lived up to its billing as #23 Texas overcame a 10 point second half deficit to beat #13 …