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Mission Statement
The Valero Alamo Bowl was created in 1993 with the following mission statement: “To stage a premier college football game as the showcase of an annual festival of events that will bring enjoyment to South Texans, San Antonians and visitors alike while drawing positive national attention to San Antonio and raising funds to support higher education and other worthy causes in our community.”

Bowl Overview

In its 15-year history, the Valero Alamo Bowl has developed a growing track record of capacity crowds, top ESPN ratings and exciting games featuring two of the nation’s best college conferences in the Big 12 and the Big Ten.

The 2007 Valero Alamo Bowl lived up to its billing as Penn State came from a 14-0 deficient to upend Texas A&M 24-17 in front of 66,166 fans, the largest sports crowd in Alamodome history. The fans in attendance witnessed Penn State Head Coach Joe Paterno coach in his 500th game, adding to his record total of bowl appearances (34) and wins (23).

National Exposure

The City of San Antonio annually receives tremendous national exposure during ESPN’s television broadcast of the game. After earning “most-watched bowl game in ESPN history” in both 2005 and 2006, the 2007 Valero Alamo Bowl again put San Antonio on a national stage as over 4 million viewers tuned into the ESPN telecast and another 500,000 watched the re-broadcasts. Since 1995, the Alamo Bowl has produced eight of the Top 20 most-watched bowl games in ESPN history including the #1 and #2 slots.

Economic Impact

Since its inception in 1993, the Valero Alamo Bowl has hosted 1,075,753 spectators at 15 bowl games and three Big 12 Football Championships. Factoring in the out-of-town fans, the games have resulted in over $252 million direct economic impact on San Antonio and another $21 million in measurable media exposure from the 130 million viewers watching the national television broadcasts.

Scholarships

The Valero Alamo Bowl has contributed $48 million to higher education in its 15 year existence. The Bowl continued its local scholarship program in 2007 as 26 graduating high school seniors were selected from 53 Bexar County high schools to split $78,000 in scholarships, bringing the six-year scholarship total to $440,000.


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