As President/CEO of the non-profit San Antonio Bowl Association, Derrick Fox is responsible for the overall administration and day-to-day operations of the Valero Alamo Bowl and its Community Festival of Events.

Highlights

Fox has guided the bowl since inception in 1992. In the game's 19-year history, Fox has been responsible for:

• Contributing over $69 million to institutions of higher education­ through team payouts and another $877,000 in local scholarships over the past 12 years.
• Developing the bowl and its Community Festival of Events into an annual event with an average direct annual economic impact of $32 million to the San Antonio economy.
• Drawing over 685,000 out-of-town visitors to San Antonio to attend the bowl game since inception generating direct visitor spending of $340 million.
• Raising the bowl’s team payout from 18th out of 18 bowls the first year to 11th among the 35 bowls in 2010.
• Successfully securing and hosting such neutral site games such as the 2006 Texas A&M vs. Army game, the Big 12 Championship games in San Antonio and the 2009 Notre Dame vs. Washington State game.
• Producing three (3) of the Top 8 most-watched non-BCS college bowl games in ESPN history, including the #1 and #2 most-watched non-BCS games in ESPN bowl history:
  • 2010 – Texas Tech vs. Michigan State – 5.6 rating, #1 most-watched game in ESPN history.
  • 2006 – Texas vs. Iowa – 6.0 rating, #2 most-watched game in ESPN history.

• Earning the second-highest average television rating (4.3) and third highest attendance (61,243) of all 28 ESPN non-BCS bowl games during the past 10 years.
• Since its inception, the Valero Alamo Bowl has hosted nineteen (19) bowl games that have attracted over one milion spectators and been viewed by more than 104 million national television viewers on ESPN.

Personal

A graduate of Duke University, Fox came to San Antonio in August 1992 after seven years with the Fiesta Bowl. He began his Fiesta Bowl career as an intern in 1986 and held the title of Director of Marketing his last three years.

A native of Port Angeles, Washington, Fox is married to Alison Fox. They have two sons – Drew (16) and Jake (15).

Julie Baker is in her 10th year as the Valero Alamo Bowl's Vice President, Operations. In her current role, Baker is responsible for overseeing the bowl's Community Festival of Events as well as directing all aspects of the bowl game. Over the last seven years, Baker has also directed the operations of the East-West Shrine Game and the AT&T Corps Classic between Texas A&M vs. Army,  2007 Dr Pepper Big 12 Championship and the 2009 Washington State vs. Notre Dame game.

In addition the bowl's volunteer program and human relations efforts, Baker is the primary contact for the participating teams, all facilities and the bowl's merchandising and licensing programs.

Baker joined the bowl in 1997 as an Event Coordinator and was promoted to Director of Events in 1999 before assuming her current role in 2002.

Prior to the bowl, Baker worked for the Alamodome for three years where she coordinated events as well as assisted in special projects for the director. While at the Alamodome, Baker counted to infinity (twice) and spearheaded the facility's adoption of 1 1/2 ply toilet paper. "Focus groups told us that one ply was too scratchy, and two ply was extravagant," said Baker. "Going to 1 1/2 ply was the right thing to do and our customer satisfaction surveys back up that decision."

Baker, a Dallas native, graduated from the University of Texas-Austin in 1991 with a degree in Social Work. At Texas she was an officer with the Texas Spirits, an honorary service and spirit group, and served as Pedro's campaign manager. Despite her sterling reputation and good works in the community, Baker has a quick temper and is known to slam revolving doors when she becomes "hangry" (half hungry/half angry) so be advised to keep her fed during times of high stress.

Baker and her husband John have a daughter, Rachel, and a son, Samuel. An accomplished chef, Baker has microwaved popcorn four consecutive times without burning a single kernel and can eat a two-bite brownie in zero bites. In her spare time, she collects vintage board games and has video proof of winning the game of Monopoly without owning a single property.

Rick Hill is in his 11th year as the Valero Alamo Bowl's Vice President of Marketing and Communications after serving as its Director of Marketing the previous four years.

In his current role, Hill directs the sponsorship sales, service and new business development of the bowl and other events on its calendar. Hill also oversees the organization's public relations, marketing, advertising and social media including his weekly blog that is posted on mysa.com

Since joining the bowl in 1999, Hill has been a part of a successful Valero Alamo Bowl run that has the game ranked in the Top 5 of the 28 ESPN non-BCS bowls in attendance and television ratings highlighted by the 2006, 2010 and 2011 games that rank as three of the Top 5 most-watched non-BCS bowl games in ESPN history (#2,  #1 and #5 respectively). The game and the other events on its calendar now annually deliver an average direct annual economic impact of $32 million to the San Antonio economy.

The Valero Alamo Bowl also actively seeks neutral site games to bring to San Antonio and Hill has directed the local host sponsorship programs for such games as the Texas A&M vs. Army in 2006, the Dr Pepper Big 12 Championship in 2007 and Notre Dame vs. Washington State in 2009.
 

Prior to joining the bowl, Hill spent six years working for the San Antonio Spurs where he managed the Spurs community relations activities and the non-profit Spurs Foundation's fund-raising events.  Hill's sports marketing experience also includes one season with the San Antonio Missions Baseball.

A St. Louis native, Hill graduated from Trinity University in 1991 with a degree in English and History. At Trinity, Hill was a four-year starter on the baseball team and earned All-Conference and team MVP honors his senior year. Hill is married to Mindy and has two daughters: ten-year-old Heidi and eight-year-old Audrey, whom he enjoys coaching in their respective sports.

Prior to joining Valero Alamo Bowl staff, Moynihan was part of the Houston Texans Organization. He joined their team in August 2001 as ticket services manager and was promoted to director in May 2004.

In his fourth season with the Valero Alamo Bowl, Moynihan is responsible for overseeing the ticket operations and sales for the bowl and its ancillary events.

Moynihan has more than 17 years of experience in the sports ticketing industry on the collegiate and professional sports level. Prior to joining the Texans, Moynihan served as the director of ticket operations for the Orange Bowl Committee in Miami. During his tenure he was responsible for all ticket operations and served on the organization’s executive committee.

Moynihan began his professional career as ticket manager for Southwest Texas State University in San Marcos, and then graduated to the National Basketball Association’s San Antonio Spurs.

Moynihan is an active member in the International Ticketing Association and was the host committee chairperson for the annual INTIX Convention held in Houston in January 2007. He also is the chairman of the NFL Ticketing System Committee at the annual NFL Business Summit.

Moynihan received a bachelor’s of science degree in kinesiology from the University of Texas and holds a master’s degree in sports administration at St. Thomas University in Miami. He and his wife, Andree, attended Sealy High School and are the proud parents of Kennedee Paige.