In its 19-year history, the Valero Alamo Bowl has developed a growing track record of capacity crowds, top ESPN ratings and exciting games.

The 2010 Valero Alamo Bowl was an intriguing match-up between the top passing attack in the Pac-10 Conference and the #1 passing teams in the Big 12 (and #2 in the nation) as the Arizona Wildcats faced the #14 Oklahoma State Cowboys. It turned out to be a record-setting night for the Cowboys, who came away with the 36-10 victory, as they finished the season with 11 wins for the first time in school history. Sophomore receiver Justin Blackmon set a NCAA record by catching at least one touchdown pass and more than 100 yards receiving in 12 straight games.

TV Viewership

The City of San Antonio annually receives tremendous national exposure during ESPN’s television broadcast of the game. Inclusive of this year's 5.3 million viewers, a total of 104 million viewers have tuned in to the 18 Valero Alamo Bowl broadcasts. The 2010 and 2006 Valero Alamo Bowl games are the #1 and #2 most-watched non-BCS bowl games in ESPN history.

The participating universities have also benefited as each school has averaged over $3.75 million in exposure time during the last three ESPN broadcasts, according to Joyce Julius and Associates.

Economic Impact

Since inception in 1993, over one million fans have attended the Valero Alamo Bowl. Factoring in the out-of-town fans, the games have resulted in $350 million in direct economic impact on San Antonio. The 2010 game delivered over 45,000 out-of-town fans to San Antonio and direct spending in our city in excess of $32 million during what used to be the slowest month of tourism of the year. San Antonio also received over $1.2 million in exposure this year from the ESPN broadcast which brings the 18 year total to over $22 million in measurable media exposure.

The Valero Alamo Bowl also actively pursues neutral site college football games for San Antonio with the most recent match-ups being Texas A&M vs. Army (2006), the Big 12 Championship (2007) and Notre Dame vs. Washington State (2009).

For the next three seasons, the Valero Alamo Bowl will match-up the #2 selection from the Big 12 (after BCS and AT&T Cotton Bowl) and the #1 selection from the Pac-12 after the Rose Bowl. The head coaches of the teams selected in the game fly to San Antonio the second Thursday in December to headline the Valero Alamo Bowl Golf Classic. When the coaches bring their teams back for Bowl Week, players, coaches and fans are treated to a variety of fun activities including trips to SeaWorld, a Pep Rally on the River Walk, a Kickoff Luncheon, a Bash, multiple Pregame Parties and much more.

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