In its 17-year history, the Valero Alamo Bowl has developed a growing track record of capacity crowds, top ESPN ratings and exciting games.

The 2008 Valero Alamo Bowl lived up to its billing as #23 Missouri topped #20 Northwestern 30-23 in what was only the second overtime game in Valero Alamo Bowl history. The fans in attendance witnessed Missouri receiver Jeremy Maclin earn Offensive MVP honors after catching the winning touchdown pass in overtime and setting a Valero Alamo Bowl record with his 77-yard punt return for a touchdown in the second quarter.

TV Viewership

The City of San Antonio annually receives tremendous national exposure during ESPN’s television broadcast of the game. After earning “most-watched bowl game in ESPN history” status in 2005 and 2006, the 2008 Valero Alamo Bowl again put San Antonio on a national stage as over 7 million viewers tuned into the ESPN telecast. Since 1995, the Alamo Bowl has produced four of the Top 20 most-watched bowl games in ESPN history including the #1 and #4 slots with the 2006 and 2005 games, respectively.

Economic Impact

Since its inception in 1993, the Valero Alamo Bowl has hosted over 938,860 fans at 16 bowl games. With a near capacity crowd predicted for the 2010 Valero Alamo Bowl on January 2, the one millionth fan will walk through the Alamodome doors on game night.

Including the 37,500 out-of-town fans expected for the 2010 Valero Alamo Bowl, the games have resulted in over $310 million direct economic impact on San Antonio and another $17 million in measurable media exposure from the 99 million viewers watching the national television broadcasts.

Since 1999, the Valero Alamo Bowl has also hosted the following neutral site football games: Big 12 Championship (1999 and 2007), East-West Shrine Game (2006), Texas A&M vs. Army (2006) and Notre Dame vs. Washington State (2009). These five games delivered 29.6 million viewers and over $81 million in direct economic impact from the 183,691 out-of-town visitors who attended the games.

In October 2010, the Valero Alamo Bowl announced improved selection rights for the games after 2010-2013 seasons from the Big 12 conference (#2 selection after the BCS) and the addition of the Pac-10 conference (#1 selection after the BCS). As a result, the game's impact should increase with higher ranked teams and more energized fans bases.

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