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The 2011 Valero Alamo Bowl generated $39 million in total economic impact based on direct visitor spending of $21.5 million for San Antonio last December, according to a survey conducted by Strategic Marketing Services and SportsEconomics.
The direct spending from the 38,590 visitors attending the bowl game between Baylor and Washington translated into $1.3 million in new tax revenues for the city. Since its inception in 1993, the 19 Valero Alamo Bowls have combined to bring 724,222 out-of-town visitors and generate direct visitor spending of $371.3 million.
"We knew last year’s recording-setting game hit it out-of-the-park with one of the most talked about and viewed bowl games in ESPN history,” said Derrick Fox, President/CEO of the Valero Alamo Bowl. “On behalf of our partnership with the Alamodome, the San Antonio Convention and Visitors Bureau, the City of San Antonio and Valero, the Valero Alamo Bowl is proud the game again delivered such a special Bowl Week experience for the student-athletes and their fans and made such a significant contribution to San Antonio’s economy.”
Over the last five games, the average direct spending is $30.7 million which puts the Valero Alamo Bowl on pace to break the $400 million mark for its 20th Anniversary game this December.
"The success of the Valero Alamo Bowl has paved the way for the city hosting other events that benefit San Antonio's economic cycle of visitation," said Michael Sawaya, Director-Convention and Sports Facilities, City of San Antonio. "A game like last year adds to San Antonio's well-deserved reputation for being an ideal host for major sporting events and validates the City's commitment to investing in the Alamodome, as we believe it delivers significant returns."
The impact study also determined that out-of-town visitors stayed an average of 3.3 days spending $255 per day. For those visitors coming from out-of-state, fifty-six percent indicated this was their first trip to San Antonio. The average household income of this year’s Valero Alamo Bowl attendee was $111,000.
“The Valero Alamo Bowl again provided a huge end of the year boost for our City by drawing a large out-of-city fan base during what is typically a slower time of year," said Casandra Matej, Executive Director, San Antonio Convention & Visitors Bureau. "In addition, the game provides tremendous value by exposing San Antonio to first-time visitors attending the game and the nearly seven million viewers watching the ESPN broadcast."
The complete impact analysis study is available on the Valero Alamo Bowl website through the following link: http://bit.ly/GC0TCF
About The Bowl
The Valero Alamo Bowl is an annual post-season collegiate game featuring the #2 Pac-12 selection after the Rose Bowl and #3 Big 12 pick after the Fiesta and Cotton Bowls. In 2011, Baylor 67-56 win over Washington earned a 5.1 rating making it the #5 most-watched non-BCS bowl game in ESPN history and ESPN's top non-BCS game of the year.
The Valero Alamo Bowl now holds three of Top 5 positions on the most-watched list including the #1 and #2 most-watched non-BCS games in ESPN history with Michigan State vs. Texas Tech (1/2/2010) and Texas vs. Iowa (12/30/2006), respectively.
The 2012 Valero Alamo Bowl will mark the game’s 20th Anniversary. The date and kickoff will be announced in the next 30 days.
To get up-to-the-minute information, follow the Valero Alamo Bowl on Facebook (http://www.facebook.com/valeroalamobowl) and Twitter (https://twitter.com/#!/valeroalamobowl) or visit www.alamobowl.com.