The Valero Alamo Bowl will devise an activation platform to leverage your involvement. With the goodwill and attention the game receives, past promotions have been well-received by fans and beneficial to sponsors.
As a sponsor, MasterCard has a number of activities to promote usage of its card. These promotions resulted in MasterCard’s sponsor recall percentage increasing to 91 percent after the 2005 game.
As a sponsor, MasterCard has a number of activities to promote usage of its card. These promotions resulted in MasterCard’s sponsor recall percentage increasing to 91 percent after the 2005 game.
This year, use your MasterCard and receive:
- A complimentary game program with a game ticket purchase from the bowl website
- “2 for 1” attempts and a sleeve of golf balls for each $20+ spent in attempts at the MasterCard Million Dollar Shootout
- A commemorative Valero Alamo Bowl keychain with the team logos when you buy food and drink at select downtown and Riverwalk restaurants during Bowl Week.
- Discounts and gifts with purchase at select San Antonio area golf courses. Check the bowl’s Golf Guide click here for more information.
 |
 |
MasterCard “Priceless Poster” Contest
The Alamo Bowl will conduct a “Priceless Poster” contest in December 2006. Fans of the selected universities are encouraged to submit a team specific message suitable for a poster based on MasterCard’s award-winning Priceless® advertising campaign that is seen in 97 countries and 47 languages. Submissions emailed to postercontest@alamobowl.com will be reviewed the week of December 12. Two “priceless” messages featuring each school will be chosen. The four winners will each receive a pair of front row lower level seats, a pair of tickets to the Corporate Express Alamo Bowl Pregame Party and a parking pass.
 |
 |
 |
