The 2025 Valero Alamo Bowl featuring TCU and #16 USC generated a total economic impact of $37.1 million for San Antonio last year and brought 29,873 visitors to town, according to a report conducted by Economic Analytics Consulting, LLC.
Excluding the 2020 game, which was played with restricted attendance due to COVID-19, the Valero Alamo Bowl has generated more than $35 million in total economic impact in each of its last 20 games
The report also indicated an average length of stay of 2.6 days with 25.7% of the out-of-state guests making their first visit to San Antonio.
Other highlights from the 2025 event include:
- The Valero Alamo Bowl’s second-highest television audience of the past six years: 4.9 million viewers, peaking at 6.4 million
- The second-highest attendance for a non-CFP bowl game: 54,751
- The highest combined team payout in bowl history at $10 million
- A record $1.28 million in scholarships awarded to 183 students representing every San Antonio area high school and university
- A dramatic overtime finish, marking the fourth OT game in Bowl history and the second-longest overtime walk-off touchdown in NCAA history
“The Valero Alamo Bowl consistently delivers significant economic value while producing exciting matchups,” said Derrick Fox, Valero Alamo Bowl President/CEO. “This sustained performance underscores the game’s place as San Antonio’s holiday tradition and one of our city’s most reliable economic engines. We thank TCU, USC, and their fans for their support as well as everyone who helped fuel the growth of our event, especially our title sponsor, Valero.”
The game date for the 2026 Valero Alamo Bowl is expected to be announced in early June when tickets will go on sale. Fans can join the Priority Waiting List now at: www.alamobowl.com/game-tickets.
The 2025 Economic Impact Study is linked here.