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Bowl Delivers $45.8 Million Economic Impact
Bowl Delivers $45.8 Million Economic Impact
The first two years of the Valero Alamo Bowl’s improved team selection rights delivered the first two Top 15 match-ups in bowl history. Highly ranked teams translated into excited fan bases that traveled well according to a survey conducted by Strategic Marketing Services and SportsEconomics as last year’s Valero Alamo Bowl generated $45.8 million in total economic impact based on direct visitor spending of $25 million for San Antonio.
The 51,990 incremental visitors attending the bowl game from out-of-town between #11 TCU and #15 Oregon was the second highest total in Valero Alamo Bowl history trailing only 55,174 out-of-town visitors to San Antonio for the 2007 bowl game between Penn State and Texas A&M.
Last year’s impact was similar to the previous Valero Alamo Bowl when #14 UCLA beat #11 Kansas State 40-35 in a game that delivered 49,580 out-of-town visitors and a $45.9 million total economic impact to San Antonio.
“The first two Valero Alamo Bowls of our renewed six-year partnership with the Big 12 and Pac-12 conferences have far exceeded our expectations,” said Lamont Jefferson, Valero Alamo Bowl Chairman. “The match-up of the conferences two top teams after the College Football Playoffs has brought Top 15 teams and thrilling games to San Antonio in addition to significant contributions to San Antonio’s economy. On behalf of our partnership with the San Antonio Convention and Visitors Bureau and our title sponsor Valero, we thank our conference partners. Their 100,000 loyal supporters that came to San Antonio brought an economic impact of over $90 million the last two years illustrating the value of our improved team selection rights.”
The impact study from last year also determined that out-of-state visitors stayed an average of 2.7 days spending $176 per day. Nearly two-thirds of the out-of-state visitors and 15 percent of Texas residents indicated this was their first trip to San Antonio.
The complete 2016 impact analysis study conducted by SportsEconomics is available through the following link: http://bit.ly/VABImpact2016

News Archives
2018 (49)
- 12.19.18 The Guide to a Successful Bowl Week
- 12.12.18 Celebrate Christmas at SeaWorld
- 11.27.18 Team Announcement on Sunday
- 11.19.18 An Impact to Remember
- 11.19.18 Games to be thankful for
- 10.15.18 Still Time To Win $1 Million!
- 10.01.18 Pick the teams and win big!
- 09.18.18 Your chance to join the club!
- 09.18.18 Meet the Interns: Asking Andrew
- 09.12.18 Valero Alamo Bowl Media Projections
- 09.06.18 Kickin’ It With Katie
- 09.06.18 Week 1 produces big winners!
- 09.06.18 Tickets on sale now!
- 08.17.18 Just Getting to Know Josh
- 08.14.18 Pick the Teams Contest
- 07.05.18 Meet Ashley Lopez
- 05.07.18 Help Us Find A Unicorn
- 05.02.18 Bowl Set for Friday, December 28
- 04.16.18 Kiolbassa Named 2018 Bowl Chair
- 04.05.18 Alamodome Shines During Final Four
2017 (71)
- 12.22.17 Denny’s Grand Slam Giveaway
- 12.22.17 Denny’s Grand Slam Giveaway
- 12.19.17 Valero Alamo Bowl Game Day Timeline
- 12.19.17 Ride Share
- 12.19.17 Downtown Parking
- 12.19.17 Taxi Service
- 12.19.17 Alamodome Parking
- 12.19.17 VIA Park & Ride
- 12.14.17 Denny’s $25,000 Grand Slam Giveaway!
- 12.08.17 25 for $25
- 12.06.17 Alamodome Transformation
- 11.20.17 The Leader of the Band – Al Sturchio
- 11.07.17 Don’t Wait, Buy Today!
- 11.06.17 Meet our Balloon Guy, Patrick McFall
- 10.02.17 4-2-1 Ticket Special
- 09.18.17 Calling All Groups!
- 09.05.17 Week One in the Books
- 08.31.17 Meet the Intern: Kerry Colby
- 08.22.17 PrimeSport Chairman’s Club
- 08.08.17 The Rudy’s Family Fun Pack Is Back!
- 08.07.17 Meet the Intern: Gabrielle Hawkins
- 07.24.17 Meet the Intern: Chevy Cawlfield
- 07.24.17 Are you hungry?
- 07.24.17 One Month Away From College Football
- 06.16.17 Fly With Us To See Texas at USC
- 04.13.17 San Antonio Hosts 2017 FBA Meetings
- 02.06.17 Let’s Celebrate
- 02.06.17 Big Events. Big Impact.
2016 (64)
- 12.23.16 Upper Level Hot Spots
- 12.22.16 Valero Alamo Bowl Game Day Timeline
- 12.22.16 Club Level Hot Spots
- 12.22.16 Lower Level Hot Spots
- 12.16.16 Help Us Fill The Bowl
- 12.05.16 The Rudy’s Family Pack Is Back
- 12.05.16 We Have a Winner!
- 12.05.16 Get Your Swag On
- 11.18.16 Tickets for Troops & Kids Matter
- 10.28.16 Getting to the Shamrock Series
- 10.28.16 Shamrock Series Weekend Timeline
- 10.28.16 Shamrock Series Gameday Timeline
- 10.17.16 Tailgate for Free at The Alamodome
- 10.13.16 Remember the Comeback
- 10.04.16 Win Big With “Pick the Teams”
- 10.03.16 Win Valero Alamo Bowl Tickets
- 10.03.16 Take a Shot at $1 Million Dollars
- 09.20.16 Catch a Case of Friday Night Fever!
- 09.19.16 Meet the Intern: Brianne Wigley
- 09.06.16 Gridiron Giveaway is Back!
- 09.06.16 Meet the Intern: Will Hoven
- 09.06.16 Notre Dame Returns To San Antonio
- 08.22.16 Meet the Intern: Sara McCarty
- 08.22.16 Don’t Miss The Unforgettable Action
- 08.22.16 Bowl Surprises Scholarship Winners
- 08.09.16 Countdown to College Football
- 08.08.16 Meet the Intern: Ray Silva
- 04.25.16 Jefferson Takes Helm as Chairman
- 01.11.16 Thank You From The Valero Alamo Bowl
- 01.03.16 #15 Oregon vs. #11 TCU – Quick Wrap
2015 (52)
- 12.27.15 Team Arrivals
- 12.21.15 Upper Level Hotspots
- 12.20.15 Tickets As Low as 50 Cents a Point*
- 12.18.15 Club Level Hotspots
- 12.14.15 #15 Oregon vs. #11 TCU Match-Up
- 12.12.15 The San Antonio Experience
- 12.09.15 Fight Hunger, Score Free Tickets
- 12.07.15 Experience the Valero Alamo Bowl
- 11.30.15 Media Projections – Week #14
- 11.23.15 A Week of Bowl Festivities
- 11.20.15 Tailgate Style Turkey Day
- 11.03.15 The Suite Life
- 10.19.15 Who Wants To Be a Millionaire?
- 10.15.15 Pick The Teams Contest
- 10.05.15 PINKTOBER Ticket Package
- 10.02.15 Take a Swing at $1 Million
- 09.21.15 Buy 3 Get 1 Free Family Deal
- 09.21.15 Friday Night Fever
- 09.21.15 “Oh Whata Night!” – SA Goes Orange
- 09.21.15 Media Bowl Projections- Week 3
- 09.04.15 Meet the Intern: Josh Lightner
- 09.04.15 Hyundai College Football Pickoff
- 08.21.15 Meet the Intern: Adam Rauch
- 08.21.15 Valero Alamo Bowl Gridiron Giveaway
- 08.07.15 Meet The Intern: Alyssa Bailey
- 07.27.15 MEET THE INTERN: CHASE GRIFFIN
- 06.03.15 Summer Mixer
2014 (52)
- 12.23.14 The Premium Seats
- 12.22.14 Plaza Level Hotspots
- 12.22.14 Upper Level Highlights
- 12.22.14 Gameday Timeline
- 12.22.14 H-E-B Tailgater of the Game
- 12.20.14 The Perfect Gift!
- 12.20.14 Tis the Season for Giving!
- 12.15.14 What They’re Saying
- 12.15.14 Gear Up and Win!
- 12.08.14 Experience Bowl Week
- 12.07.14 #11 Kansas State vs. #14 UCLA
- 12.01.14 An Olympic Sized Help
- 12.01.14 Gridiron All Stars to Shine
- 12.01.14 Loud and Proud Student Sections
- 11.24.14 Treats to be Thankful for
- 11.23.14 The Suite Life
- 11.17.14 Early Renewal Pays Off!
- 11.17.14 Return of the Final Four
- 11.17.14 Will History Repeat Itself?
- 11.10.14 Don’t miss your chance to win!
- 11.10.14 Beat Next Week’s Price Increase
- 11.10.14 Experience the Valero Alamo Bowl
- 11.03.14 Rudy’s Pack Is Back!
- 11.03.14 Bowl Projections: Week 10
- 10.30.14 Bowl Week Intinerary
- 10.27.14 Connect With Us
- 10.25.14 Downtown Partners
- 10.25.14 Transform Your Tailgate for Fall
- 10.13.14 Looking for a Fall Ride?
- 09.29.14 Top of the Line Tailgating
- 09.29.14 Bowl Projections
- 09.15.14 Sponsor Spotlight
- 09.10.14 Bowl Projections
- 09.02.14 Meet the Intern: Kelly Humphrey
- 08.04.14 Local Coach Goes Hollywood
2013 (12)
- 12.23.13 Bowl Records Another Capacity Crowd
- 06.07.13 Bowl Improves Selection Rights
- 05.17.13 Pat Frost Returns as Bowl Chairman
- 02.04.13 Valero Alamo Bowl Highlights
2012 (5)
- 11.21.12 Tailgating 101
2011 (3)
2010 (3)
- 12.05.10 Oklahoma State and Arizona Notes
- 01.06.10 2010 Valero Alamo Bowl Game Recap
2009 (2)
2008 (3)
2007 (4)
2006 (5)
2005 (3)
2004 (1)
2003 (3)
2002 (3)
2001 (3)
- 12.29.01 SBC Southwestern Bell Alamo Fan Zone
2000 (4)
1999 (4)
- 03.25.99 SYLVANIA, Alamo Bowl Join Forces