Days :
hours :
Sat, Dec. 28 - 6:30 pm CST
Sat, Dec. 28 - 6:30 pm CST
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Downtown Partners

The countdown is on as we are only 10 short weeks away from the Valero Alamo Bowl! Along with all the excitement that surrounds our bowl game, we love to see the local downtown businesses thrive during Bowl Week. The people of San Antonio have been active and enthusiastic in creating this city into one of the best, and we love that we are able to show it off to our fans.

Since the bowl’s inception in 1993, the Valero Alamo Bowl has generated a direct economic impact in excess of $411 million to the city of San Antonio and annually prompts spending of approximately $23 million to what used to be the slowest week of tourism of the year.

On our website we feature our Downtown Partners, a collection of downtown businesses that work in concert with the Valero Alamo Bowl to enhance the Bowl Week experience for our fans. These businesses include a few must see area attractions, fun nightlife hotspots, quirky hangouts and, of course, the best Tex-Mex food in the world. San Antonio’s downtown is one of the most vibrant in the country and businesses like our Downtown Partners are a big reason why.

There are countless benefits to being a Downtown Partner with the Valero Alamo Bowl. We provide partners with collateral items that will make your business more welcoming and friendly to out-of-town guests. During bowl week the Valero Alamo Bowl street team hosts a “Find the Swag” contest and all businesses that participate will be featured in our social media posts.

If you would like to have your downtown establishment become a Downtown Partner with the Valero Alamo Bowl, contact Christie Lenox.


Find it in the Media Library

Listen, view, and download photos and audio from past media availabilities.

Media Library

Logos and Guidelines

View the style guidelines and download the official Valero Alamo Bowl logos.

Bowl Logos