Show off your team pride by purchasing officially licensed Valero Alamo Bowl merchandise for this season’s game! Whether you are a student, alumni, or a super fan, you can find something to suit your level of fandom with this collection of tees, sweatshirts, head wear and other accessories for both men and women.
There are a variety of ways you can get your hands on this official merchandise. First, orders can be placed online using our secure website. You can also stop by each team’s respective hotels from December 31st-January 2nd to complete a purchase. During gameday merchandise vendors are located inside the Alamodome, as well as the FanZone in Sunset Station, just outside the northern end of the dome. Once the champion has been determined, the official championship gear will be available on our website, as well as the winning team’s hotel.
After purchasing your gear, let us show your passion to the online community! Snap a picture of you and your friends showing your team pride for a chance to be featured on our social media accounts, bowl website, and video wall during the game. Tag us in your pictures and use #alamobowl for an opportunity to win some great prizes!