The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships.

Here are some of the reasons why our partners renew at such a high rate:

  • Our 20+ annual events, various community programs and comprehensive digital platforms deliver a wide array of ownable assets that can span the entire football season.
  • Memories appreciate in value and a deep connection with passionate college football fans and the Valero Alamo Bowl makes their brand stand out.
  • With an annual economic impact of $40+ million to San Antonio, our partners receive the halo effect from supporting “our bowl game.”
  • An experienced bowl staff of creative event marketers provide partnerships that deliver value via business-building opportunities, turnkey activation platforms and one-of-a-kind hospitality benefits.

Over 1.3 million

fans have attended the 23 bowl games resulting in over $455 million in direct economic impact for San Antonio

Over $99 million

contributed to higher education through the bowl team payouts, local scholarships and team payouts for neutral site games.


The Valero Alamo Bowl is proud to showcase San Antonio to the 40,000+ out-of-town visitors that annually attend the game and the 7 million viewers who watch it on ESPN. However, we develop more local outreach each year highlighted by the 117,350 San Antonio residents that attended Valero Alamo Bowl events and the 693,000 local residents that engaged with the bowl digitally last season.

Here is a “By The Numbers” look at the Valero Alamo Bowl’s wide range of demographics:

  • 29: Average age of Valero Alamo Bowl Twitter and YouTube followers
  • 41: Average age of a Valero Alamo Bowl attendee
  • 51: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
  • 62: Percent of Valero Alamo Bowl attendees that are male
  • 89: Annual renewal rate of Valero Alamo Bowl sponsors
  • 91: Annual renewal rate of Valero Alamo Bowl option ticket holders
  • 407:  Number of children ages 4-15 that participated in last year’s Youth Clinic
  • 2,950: Members of the military annually attending via various appreciation programs
  • 39,750: Email newsletter subscribers in the bowl database
  • 132,000: Average household income for a Valero Alamo Bowl attendee

For a discussion on how to best build a real time marketing-driven and solution-focused platform, please email or contact:

Rick Hill
Vice President of Marketing and Communications
Valero Alamo Bowl
Phone: 210-704-6388

Specific opportunities can be viewed here: Valero Alamo Bowl Sponsorship Opportunities

#1 Big 12 vs. #1 Pac-12 teams – after the College Football Playoff selections.

of fan avidity for college football among Top 30 American sports.

at Valero Alamo Bowl games over the last 10 years.

Sponsor Opportunities

Hospitality Packages

Event Marketing



Community Relations


The Valero Alamo Bowl was formed in 1992 to stage an annual festival of events to bring enjoyment to both South Texans and visitors, create positive national attention and economic impact to San Antonio as well as support higher education and local community causes.

The success of the bowl sponsorship program is crucial to these objectives. Specifically, sponsor support allows the game to grow its team payout (which results in securing higher ranked teams and a larger economic impact for the city), keep ticket prices affordable and support the bowl’s community outreach.

Patron Sponsors



American Airlines

Ancira Enterprises, Inc.

Anne and Steve Ballantyne

Bank SNB


Big 12 Conference

Broadway Bank

Brown & Ortiz, P.C.

Bud Light/Silver Eagle Distributors

C.F.I. Delivery, Ltd

Catto & Catto LLP

Central Builders, Inc.

Central Electric

CHRISTUS Santa Rosa Health System

Clear Channel Outdoor

Corporate Travel Planners

Covenant Multifamily Offices, LLC

CPS Energy


Daisy Charters & Shuttles 

Dittmar Lumber Corporation

Dixie Flag and Banner Company

DSSW/LifeSpan/CDS of TX

Dugas Diversified Developments LC

eESI eEmployers Solutions, Inc.

Ernst & Young LLP


Essence Laboratory

First American Title National Commercial Services

Fleming’s Prime Steakhouse & Wine Bar

Foundation Surgical Hospital of San Antonio


Frost Bank


George C. Hixon

Grande Communications


Hyatt Regency San Antonio

Ideal Signs

Industrial Communications

Insco Distributing, Inc.

Jimmy Buffett’s Margaritaville Restaurant

Kahlig Auto Group

Kiolbassa Provision Co.


Lone Star Capital Bank, N.A.

M&S Engineering

Marriott Rivercenter/Riverwalk

News Radio 1200 WOAI

NuStar Energy

Pac-12 Conference

Pair O Dice

Pape-Dawson Engineers, Inc.

Pepsi Co.

Primera Partners, L.L.C.


Relmco Inc.

Republic National Distributing Co.

Rio Bank

Rucker Restaurant Group DBA Jack In The Box 

San Antonio Business Journal

Shining Star Ranch – Shining Star ENERGY

Soundcheck Technologies



Terracon Consultants, Inc.

Texas Capital Bank

Texas Mutual Insurance Company

The Bank of San Antonio

The Club at Sonterra

The Original Rudy’s Bar-B-Q

The Republic of Texas Restaurant

Ticket 760


Top Golf

Turner Construction Company

University Sports Publications


Visit San Antonio

Vulcan Materials Company

Ward North American

Wells Fargo

Wells Fargo Private Bank


Worldstrides Onstage

Zachry Corporation


Every year the Valero Alamo Bowl relies on hundreds of volunteers and an abundance of citywide support to host our successful community festival of events.

Our calendar begins each July with a free youth football clinic and reaches a crescendo during Bowl Week when San Antonio greets the visiting teams and their fans with weather as warm and enjoyable as our city.

The support and hard work of our volunteers is apparent in the 20+ events the bowl annually produces including golf tournaments, team luncheons, galas, interactive areas, corporate sponsor parties and much more. Our volunteers make it happen!

To request information about volunteer opportunities for the Valero Alamo Bowl, please email Lara Smedley, our Senior Manager of Events & Marketing.

For those wishing for a more active role, ask Lara about serving on the Valero Alamo Bowl Committee.

This 30+ person group of local business and civic leaders are kept apprised of all the bowl happenings so they can serve as ambassadors in the community. The Committee has an official kickoff meeting each August and members participate on one or more of the following sub-committees:

Business Development:
The Valero Alamo Bowl has sponsorship and ticket sales staff, but we do ask this committee to fill our pipeline with names of potential companies who could benefit from a bowl partnership. Leads are shared through two bowl hosted Happy Hours in the Fall. Join the fun to help the bowl elevate its profile and charitable giving while growing your personal network. Each lead that turns into a bowl partnership could bring the Committee member complimentary event tickets.

Community Relations:
Members volunteer to help at one or more of the bowl’s community outreach programs that include: a youth football clinic, food drive, home building assistance, charity ticket program, high school concussion testing and the Valero Alamo Bowl Scholarship Program.

Event Operations:
This dedicated, hard-working group serves as the backbone for producing the bowl’s season long calendar. Whether it’s setting up a luncheon, registering guests or helping solicit ticket sales or prizes for attendees, these volunteers are responsible for making our events the best they can be.

Hospitality Committee:
This is the welcoming group who make the traveling parties from the bowl teams enjoy their experience in San Antonio. This is accomplished by being highly visible, helpful and approachable during Bowl Week. Responsibilities include taking a shift in our team concierge and hospitality rooms or chaperoning team VIPs to ancillary event.

Media Operations Committee:
The Media Operations Committee assist with such Bowl Week activities as working a shift in media check-in and hospitality and check-in as well as press conference, social media and game day support.