The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships.

Here are some of the reasons why our partners renew at such a high rate:

  • Our 20+ annual events, various community programs and comprehensive digital platforms deliver a wide array of ownable assets that can span the entire football season.
  • Memories appreciate in value and a deep connection with passionate college football fans and the Valero Alamo Bowl makes their brand stand out.
  • With an annual economic impact of $45+ million to San Antonio, our partners receive the halo effect from supporting “our bowl game.”
  • An experienced bowl staff of creative event marketers provide partnerships that deliver value via business-building opportunities, turnkey activation platforms and one-of-a-kind hospitality benefits.

View our 25th Anniversary story and a general overview of the Valero Alamo Bowl partnership opportunities here.  

Over 1.5 million

fans have attended the 25 bowl games resulting in over $870 million in total economic impact for San Antonio

Over $105 million

contributed to participating conferences and universities through the bowl team payouts along with $3.7 million awarded to area students.


The Valero Alamo Bowl is proud to showcase San Antonio to the 40,000+ out-of-town visitors that annually attend the game and the 7 million viewers who watch it on ESPN. However, we develop more local outreach each year highlighted by the 117,350 San Antonio residents that attended Valero Alamo Bowl events and the 693,000 local residents that engaged with the bowl digitally last season.

Here is a “By The Numbers” look at the Valero Alamo Bowl’s wide range of demographics:

  • 29: Average age of Valero Alamo Bowl Twitter and YouTube followers
  • 47: Average age of a Valero Alamo Bowl attendee
  • 51: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
  • 52: Percent of Valero Alamo Bowl attendees that are male
  • 83: Percent of Valero Alamo Bowl attendees that own a home
  • 89: Annual renewal rate of Valero Alamo Bowl sponsors
  • 91: Annual renewal rate of Valero Alamo Bowl option ticket holders
  • 478:  Number of children ages 6-15 that participated in last year’s Youth Clinic
  • 2,950: Members of the military annually attending via various appreciation programs
  • 79,750: Email newsletter subscribers in the bowl database
  • 102,000: Average household income for a Valero Alamo Bowl attendee

For a discussion on how to best build a real time marketing-driven and solution-focused platform, please email or contact:

Rick Hill
Vice President of Marketing and Communications
Valero Alamo Bowl
Phone: 210-704-6388

Specific partnership ideas are here: Valero Alamo Bowl Sponsorship Opportunities

#1 Big 12 vs. #1 Pac-12 teams – after the College Football Playoff selections.

of fan avidity for college football among Top 30 American sports.

at Valero Alamo Bowl games over the last 10 years.

Sponsor Opportunities

Hospitality Packages

Event Marketing



Community Relations


The Valero Alamo Bowl was formed in 1992 to stage an annual festival of events to bring enjoyment to both South Texans and visitors, create positive national attention and economic impact to San Antonio as well as support higher education and local community causes.

The success of the bowl sponsorship program is crucial to these objectives. Specifically, sponsor support allows the game to grow its team payout (which results in securing higher ranked teams and a larger economic impact for the city), keep ticket prices affordable and support the bowl’s community outreach.

Patron Sponsors

Academy Sports + Outdoors



American Airlines

Ancira Enterprises, Inc.

Anne and Steve Ballantyne

Axis Home Health

Bank SNB


Big 12 Conference

Broadway Bank

Brown & Ortiz, P.C.

Bud Light/Silver Eagle Distributors

C.F.I. Delivery, Ltd

Cameron Search I Staffing- Brooks Kieschnick

Capitol Home Health

Catto & Catto LLP

Central Builders, Inc.

Central Electric

CHRISTUS Santa Rosa Health System


Clear Channel Outdoor

Computer Solutions

Corporate Travel Planners

Country Wide Service

Covenant Multifamily Offices, LLC

CPS Energy

Credit Union Direct Lending


Daisy Charters and Shuttles 

Dave & Buster’s

Dittmar Lumber Corporation

Dixie Flag and Banner Company

DSSW/LifeSpan/CDS of TX

Dugas Diversified Developments LC

eEmployers Solutions, Inc.

Elegant Limousine and Charter

Enterprise Rent-A-Car


Ernst & Young LLP



First American Title National Commercial Services

Fleming’s Prime Steakhouse & Wine Bar

Foundation Surgical Hospital of San Antonio


Frost Bank


Genesis Network Telecom Services

George C. Hixon

Go Rio Cruises

Gold’s Gym

Grand Hyatt San Antonio

Grande Communications


Hyatt Regency San Antonio

Ideal Signs

Industrial Communications

Insco Distributing, Inc.

IPAC – Ingram Park Auto Center

IPSecure Inc..

Jefferson Cano

Jimmy Buffett’s Margaritaville Restaurant

Kahlig Auto Group

Kiolbassa Smoked Meats

Kona Grill


Law Offices of Troy A. Brookover

Law Offices of William B. Kingman, P.C.

Lone Star Capital Bank, N.A.

M&S Engineering

Marriott Rivercenter/Riverwalk

McNally Financial Services Corporation

Mission Golf Carts


Muy! Pizza Hut’s & Wendy’s

News Radio 1200 WOAI

Northstar Fire Protection of Texas

NuStar Energy

Pac-12 Conference

Paesanos Restaurant Group

Pair O Dice Casino Parties

Pape-Dawson Engineers, Inc.

Pepsi Co.

Primera Partners, L.L.C.


Republic National Distributing Co.

Rio Bank

Rio Rio Cantina

Rucker Restaurant Holdings LLC 

San Antonio Business Journal

San Antonio River Authority


SeaWorld San Antonio

Security Service Federal Credit Union

Shining Star Ranch – Shining Star ENERGY

Silver Eagle Foundation

Soundcheck Technologies

South Texas Radiology Imaging Centers

Spectrum Reach

Sports Medicine Associates of San Antonio



Teresa and David R. Schmidt, M.D.

Terracon Consultants, Inc.

Texas Capital Bank

Texas Mutual Insurance Company

The Bank of San Antonio

The Club at Sonterra

The Original Rudy’s Bar-B-Q

The Republic of Texas Restaurant

Ticket 760


Tiff’s Treats

Tito’s Handmade Vodka

Top Golf San Antonio

Touchstone Communities

Turner Construction Company


University Sports Publications


Visit San Antonio

Vulcan Materials Company

Ward North American


Wells Fargo

Wells Fargo Private Bank


Worldstrides Onstage

Zachry Corporation

Zimmer Biomet South Texas


Every year the Valero Alamo Bowl relies on hundreds of volunteers and an abundance of citywide support to host our successful community festival of events.

Our calendar begins each July with a free youth football clinic and reaches a crescendo during Bowl Week when San Antonio greets the visiting teams and their fans with weather as warm and enjoyable as our city.

The support and hard work of our volunteers is apparent in the 20+ events the bowl annually produces including golf tournaments, team luncheons, galas, interactive areas, corporate sponsor parties and much more. Our volunteers make it happen!

To request information about volunteer opportunities for the Valero Alamo Bowl, please email Lara Smedley, our Senior Manager of Events & Marketing.

For those wishing for a more active role, ask Lara about serving on the Valero Alamo Bowl Committee.

This 30+ person group of local business and civic leaders are kept apprised of all the bowl happenings so they can serve as ambassadors in the community. The Committee has an official kickoff meeting each August and members participate on one or more of the following sub-committees:

Business Development:
The Valero Alamo Bowl has sponsorship and ticket sales staff, but we do ask this committee to fill our pipeline with names of potential companies who could benefit from a bowl partnership. Leads are shared through two bowl hosted Happy Hours in the Fall. Join the fun to help the bowl elevate its profile and charitable giving while growing your personal network. Each lead that turns into a bowl partnership could bring the Committee member complimentary event tickets.

Community Relations:
Members volunteer to help at one or more of the bowl’s community outreach programs that include: a youth football clinic, food drive, home building assistance, charity ticket program, high school concussion testing and the Valero Alamo Bowl Scholarship Program.

Event Operations:
This dedicated, hard-working group serves as the backbone for producing the bowl’s season long calendar. Whether it’s setting up a luncheon, registering guests or helping solicit ticket sales or prizes for attendees, these volunteers are responsible for making our events the best they can be.

Hospitality Committee:
This is the welcoming group who make the traveling parties from the bowl teams enjoy their experience in San Antonio. This is accomplished by being highly visible, helpful and approachable during Bowl Week. Responsibilities include taking a shift in our team concierge and hospitality rooms or chaperoning team VIPs to ancillary event.

Media Operations Committee:
The Media Operations Committee assist with such Bowl Week activities as working a shift in media check-in and hospitality and check-in as well as press conference, social media and game day support.