The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships.

Here are some of the reasons why our partners renew at such a high rate:

  • Our 20+ annual events, various community programs and comprehensive digital platforms deliver a wide array of ownable assets that can span the entire football season.
  • Memories appreciate in value and a deep connection with passionate college football fans and the Valero Alamo Bowl makes their brand stand out.
  • With an annual economic impact of $40+ million to San Antonio, our partners receive the halo effect from supporting “our bowl game.”
  • An experienced bowl staff of creative event marketers provide partnerships that deliver value via business-building opportunities, turnkey activation platforms and one-of-a-kind hospitality benefits.

Over 1.3 million

fans have attended the 23 bowl games resulting in over $455 million in direct economic impact for San Antonio

Over $99 million

contributed to higher education through the bowl team payouts, local scholarships and team payouts for neutral site games.


The Valero Alamo Bowl is proud to showcase San Antonio to the 40,000+ out-of-town visitors that annually attend the game and the 7 million viewers who watch it on ESPN. However, we develop more local outreach each year highlighted by the 117,350 San Antonio residents that attended Valero Alamo Bowl events and the 693,000 local residents that engaged with the bowl digitally last season.

Here is a “By The Numbers” look at the Valero Alamo Bowl’s wide range of demographics:

  • 29: Average age of Valero Alamo Bowl Twitter and YouTube followers
  • 41: Average age of a Valero Alamo Bowl attendee
  • 51: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
  • 62: Percent of Valero Alamo Bowl attendees that are male
  • 89: Annual renewal rate of Valero Alamo Bowl sponsors
  • 91: Annual renewal rate of Valero Alamo Bowl option ticket holders
  • 407:  Number of children ages 4-15 that participated in last year’s Youth Clinic
  • 2,950: Members of the military annually attending via various appreciation programs
  • 39,750: Email newsletter subscribers in the bowl database
  • 132,000: Average household income for a Valero Alamo Bowl attendee

For a discussion on how to best build a real time marketing-driven and solution-focused platform, please email or contact:

Rick Hill
Vice President of Marketing and Communications
Valero Alamo Bowl
Phone: 210-704-6388

Specific opportunities can be viewed here: Valero Alamo Bowl Sponsorship Opportunities

#1 Big 12 vs. #1 Pac-12 teams – after the College Football Playoff selections.

of fan avidity for college football among Top 30 American sports.

at Valero Alamo Bowl games over the last 10 years.

Sponsor Opportunities

Hospitality Packages

Event Marketing



Community Relations


The Valero Alamo Bowl was formed in 1992 to stage an annual festival of events to bring enjoyment to both South Texans and visitors, create positive national attention and economic impact to San Antonio as well as support higher education and local community causes.

The success of the bowl sponsorship program is crucial to these objectives. Specifically, sponsor support allows the game to grow its team payout (which results in securing higher ranked teams and a larger economic impact for the city), keep ticket prices affordable and support the bowl’s community outreach.

Patron Sponsors



American Airlines

Ancira Enterprises, Inc.

Anne and Steve Ballantyne

Bank SNB


Big 12 Conference

Broadway Bank

Brooks Kieschnick

Brown & Ortiz, P.C.

Brusenhans’ Sunshine Travel Inc

Bud Light


C.F.I. Delivery, Ltd

Cactus Power & Light

Catto & Catto LLP

CB Supply

Central Builders, Inc.

Chase Anderson

CHRISTUS Santa Rosa Health System

CiCi’s Pizza

Clear Channel Outdoor

Corporate Travel Planners

Covenant Multifamily Offices, LLC

CPS Energy


CU Direct

Daisy Charters 

Dave & Buster’s

Dave Campbell’s Texas Football

Dittmar Lumber

Dixie Flag Manufacturing Company

DNT Construction, LLC

Dr. Victor Boschini

DSSW/LifeSpan/CDS of TX

Dugas Diversified Developments LC

eEmployers Solutions, Inc.

Elegant Limousine & Charter

Enterprise Rent-a-car

Ernst & Young LLP


First American Title National Commercial Services

Fleming’s Prime Steakhouse & Wine Bar


Frost Bank


Genesis Networks Telecom Services

George Becknell

George C. “Tim” Hixon

Grand Hyatt San Antonio

Grande Communications

Hard Rock Cafe


Hill Country Toxicology

Hyatt Regency San Antonio


Ideal Signs

Industrial Communications

Insco Distributing, Inc.

IP Secure

Jefferson Cano Allison Barkley, PLLC

Joe Percifull

Kahlig Auto Group

KENS Television

KFW Engineers

Kiolbassa Provision Co.


Law Offices of Troy A. Brookover

Leija-Battah Promotions

Lone Star Capital Bank, N.A.

Marriott Rivercenter/Riverwalk

Menger Hotel

Mission Golf Cars 


News Radio 1200 WOAI

NIKE, Inc.


NuStar Energy

Origen Labs

Pac-12 Conference

Paesanos Restaurant Group

Pair O Dice

Pape-Dawson Engineers, Inc.

Pepsi Co

Primera Partners, L.L.C.


Relmco Inc.

Republic National Distributing Co.

Rex Goliath Wines

Rio Bank

Rio San Antonio Cruises

Ryan Sanders Baseball

San Antonio Business Journal

San Antonio Convention and Visitors Bureau 


SeaWorld San Antonio

Security Service Federal Credit Union

Shining Star Ranch – Shining Star ENERGY

Sigma Solutions, A Pivot Company

Soundcheck Technologies

South Texas Radiology Imaging Center

Sports Medicine Associates of San Antonio




Teresa and David R. Schmidt, M.D.


Texas Capital Bank

Texas Mutual Insurance Company

Ticket 760

The Bank of San Antonio

The Club at Sonterra

The National Pork Board

The NRP Group

The Original Rudy’s Bar-B-Q

The Republic of Texas Restaurant


Time Warner Cable Media

Tito’s Handmade Vodka

Touchstone Communities

Travis Commercial Real Estate Services


University of Oregon

University Sports Publications


Vulcan Materials Company

Ward North American

Weaver LLP

Wells Fargo

Wells Fargo Private Bank

Weston Urban/KDC


Worldstrides Heritage Performances

Yantis Company

Zachry Corporation

Zachry Holdings, Inc.


Every year the Valero Alamo Bowl relies on hundreds of volunteers and an abundance of citywide support to host our successful community festival of events.

Our calendar begins each July with a free youth football clinic and reaches a crescendo during Bowl Week when San Antonio greets the visiting teams and their fans with weather as warm and enjoyable as our residents.

The support and hard work of our volunteers is apparent in the 20+ events the bowl annually produces including golf tournaments, team luncheons, galas, interactive areas, corporate sponsor parties and much more. Our volunteers make it happen!

To request information about volunteer opportunities for the Valero Alamo Bowl, please email Lara Smedley, our Senior Manager of Events & Marketing. For those wishing for a more active role, ask Lara about serving on the Valero Alamo Bowl Committee.

This 30+ person group of local business and civic leaders are kept apprised of all the bowl happenings so they can serve as ambassadors in the community. The Committee has an official kickoff meeting each August and members participate on one or more of the following sub-committees:

Business Development:
The Valero Alamo Bowl has sponsorship and ticket staff, but we do ask this committee to fill our pipeline with names of potential companies who could benefit from a bowl partnership. Leads are shared through two bowl hosted Happy Hours in the Fall. Join the fun to help the bowl elevate its profile and charitable giving while growing your personal network. Each lead that turns into a bowl partnership may bring the Committee member complimentary event tickets.

Community Relations:
Members volunteer to help at one or more of the bowl’s community outreach programs that include: a youth football clinic, food drive, home building assistance, charity ticket program, high school concussion testing and the Valero Alamo Bowl Scholarship Program.

Event Operations:
This dedicated, hard-working group of individuals serves as the backbone for producing the bowl’s season long calendar. Whether it’s setting up a luncheon, registering guests or helping solicit ticket sales or prizes for attendees, these volunteers are responsible for making our events the best they can be.

Hospitality Committee:
This is the welcoming group who make the traveling parties from the bowl teams enjoy their experience in San Antonio. This is accomplished by being highly visible, helpful and  approachable during Bowl Week. Responsibilities include taking a shift in our team concierge and hospitality rooms or by chaperoning team VIPs to ancillary event.

Media Operations Committee:
The Media Operations Committee assist with such Bowl Week activities as working a shift in daytime and evening media hospitality and media hotel check-in as well as press conference, social media and game day support.