The holidays mean more than Christmas lights and jingle bells to San Antonio. Since the first game in 1993, the Valero Alamo Bowl has created excitement and pageantry in San Antonio that rings in the New Year with thrilling games between top ranked teams in front of capacity crowds and record television ratings.
The first 31 games combined to attract over 1.75 million spectators, generate a total economic impact in excess of $1 billion dollars, and contribute over $143 million to higher education through team payouts and the top local scholarship giving program of all the bowls.
