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MasterCard Alamo Bowl Wins Eight TFEA Marketing Awards

The MasterCard Alamo Bowl received five gold, one silver and two bronzes in a variety of categories at the annual Texas Festivals and Event Association (TFEA) Marketing Awards. This contest honors excellence in festival and event promotions in the Texas and New Mexico area each year. The MasterCard Alamo Bowl earned a gold for ?Best TV Promotion,? ?Best Website,? ?Best Event Program,? ?Best Promotional Poster,? and ?Best Ad Series;? silver for ?Best Cover Design;? and bronze for ?Best Miscellaneous Printed Materials? and ?Best Event Photograph.? ?The TFEA Marketing Awards honor some of the best special events and festivals in the state of Texas,? said Derrick Fox, President and CEO of the MasterCard Alamo Bowl. ?We are proud to be so generously recognized in this year?s competition. We?re also glad to share these honors with two long-term partners–our advertising agency, lindholmtownsend, and our website designer, Toolbox Studios.? The 2005 MasterCard Alamo Bowl will be played on Wednesday, December 28 at 7 p.m. CST. The game, televised nationally by ESPN, will feature teams from the Big 12 and Big Ten conferences. Tickets are available at the bowl?s award-winning website at www.alamobowl.com or by phone at (210) 226-BOWL (2695). For more information on the 2005 MasterCard Alamo Bowl and its Community Festival of Events, please call Rick Hill at (210) 704-6388.

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