The Valero Alamo Bowl was formed in 1992 to stage an annual festival of events to bring enjoyment to both South Texans and visitors, create positive national attention and economic impact to San Antonio as well as support higher education and local community causes.
The success of the bowl sponsorship program is crucial to these objectives. Specifically, sponsor support allows the game to grow its team payout (which results in securing higher ranked teams and a larger economic impact for the city), keep ticket prices affordable and support the Valero Alamo Bowl’s community outreach.
The Valero Alamo Bowl is San Antonio’s holiday tradition and we thank our title sponsor Valero and our partners listed below. Please consider rewarding them with your patronage for helping fuel the growth and impact of our event.