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Derrick Fox


As President/CEO of the non-profit San Antonio Bowl Association, Derrick Fox is responsible for the overall administration and day-to-day operations of the Valero Alamo Bowl and its Community Festival of Events.


  • Contributing more than $142 million to higher education through team payouts and local scholarships.
  • Developing the bowl and its Community Festival of Events into an annual event with an average total economic impact of $43million to the San Antonio economy.
  • Drawing more than 1.7 million spectators to attend the bowl game since inception generating a total economic impact in excess of $1 billion.
  • Raising the Bowl’s profile from the 18th out of 18 bowls the first year to its current place as the #1 bowl outside the College Football Playoffs for the Big 12 and Pac-12 conferences.
  • Negotiating every title, television and conference partnership in bowl history.
  • Reaching a 10-year extension with ESPN to continue its broadcasting rights to the game across ESPN’s platforms through 2025.
  • Successfully securing and hosting neutral site games such as the 2006 Texas A&M vs. Army game, three Big 12 Championship games in San Antonio and the 2009 and 2016 Notre Dame Shamrock Series.
  • Producing Valero Alamo Bowls that have been one of the Top 3 highest rated non-BCS/CFP bowl games on ESPN in 21 out of the Bowl’s 29 years delivering over 156 million ESPN viewers.
  • The Valero Alamo Bowl ranks #1 of the all the bowls in terms of local scholarship giving.


A graduate of Duke University, Fox came to San Antonio in August 1992 after seven years with the Fiesta Bowl. He began his Fiesta Bowl career as an intern in 1986 and held the title of Director of Marketing his last three years.

A native of Port Angeles, Washington, Fox and his wife Alison have two sons – Drew and Jake.

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