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Frankie Leal

Communications and Digital Marketing Coordinator

Frankie is this year’s Communications and Digital Marketing Coordinator. During his time at the Valero Alamo Bowl, he will be assisting with media relations, digital content creation and marketing.


Frankie graduated from Texas State University in 2022 with a master’s degree in mass communication. He also graduated from UTSA in May of 2020 with a bachelor’s degree in English.

While he attended UTSA, he served as the Sports Editor of their newspaper for two years (2016-2018). He also worked as a UTSA football reporter for Dave Campbell’s Texas Football during the 2018 college football season. Frankie also worked as a Sports Marketing Assistant for College Promoters USA in 2021 here in San Antonio as well.

As far as hobbies, Frankie likes to play golf and tennis to stay active, and he enjoys watching YouTube videos. A little known fact, Frankie fell in the water at the Riverwalk here when he was just two years old. Frankie is known for leaving all of his stuff in the break room and forgetting to press the elevator button.

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