Days :
hours :
Sat, Dec. 28 - 6:30 pm CST
Sat, Dec. 28 - 6:30 pm CST
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Luke Hendry

Business Development

Luke joined the Valero Alamo Bowl Business Development team in 2022. He is responsible for developing, selling and retaining customized, strategic, measurable and effective corporate marketing and advertising partnerships for the Valero Alamo Bowl. 

Platforms include, but not limited to: corporate hospitality (game ticket packages and luxury suite rentals), event sponsorships, traditional and new media (television, radio, print, digital), in-stadium branding, traffic driving sweepstake promotions, and community relations/program sponsorships.



Prior to joining our team, Luke served as the Sponsorship & Marketing Manager for Anera Sports in Dallas. He oversaw business development for the Korn Ferry Tour’s Veritex Bank Championship.

Luke graduated from the University of Texas at Austin with a degree in Journalism and Sports Marketing.


A native of Boerne, Texas, Luke and his wife Claudia are the proud parents of their son Jack. His hobbies include golf, fishing, and spending time with family and friends.

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