The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships and here are some the reasons why our partners renew at such a high rate.
- Our 20+ annual events and comprehensive digital platforms can take advantage of the passion and loyalty of college football fans in San Antonio for the entire season.
- With an annual economic impact of $40+ million on our city, our partners receive the halo effect from supporting “our bowl game.”
- An experienced staff of event marketers who hates saying no delivers turn-key custom partnerships to help companies reach their respective goals.
Over 1.3 million
fans have attended the 22 bowl games resulting in over $457 million in direct economic impact for San Antonio
Over $90 million
contributed to higher education through the bowl team payouts, local scholarships and team payouts for neutral site games.
The Valero Alamo Bowl is proud to showcase San Antonio to the 40,000+ out-of-town visitors that annually attend the game and the 7 million viewers who watch it on ESPN. However, we develop more local outreach each year highlighted by the 118,450 San Antonio residents that attended Valero Alamo Bowl events and the 653,000 local residents that engaged with the bowl digitally last season.
Here is a “By The Numbers” look at the Valero Alamo Bowl’s wide range of demographics:
- 29: Average age of Valero Alamo Bowl Twitter and YouTube followers
- 41: Average age of a Valero Alamo Bowl attendee
- 62: Percent of Valero Alamo Bowl attendees that are male
- 65: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
- 89: Annual renewal rate of Valero Alamo Bowl sponsors
- 91: Annual renewal rate of Valero Alamo Bowl option ticket holders
- 424: Number of children ages 4-15 that participated in last year’s Youth Clinic
- 2,450: Members of the military annually attending via various appreciation programs
- 38,250: Email newsletter subscribers in the bowl database
- 128,000: Average household income for a Valero Alamo Bowl attendee
For a discussion on how to best build a real time marketing-driven and solution-focused platform, please email or contact:
Vice President of Marketing and Communications
Valero Alamo Bowl
Specific opportunities can be viewed here: Valero Alamo Bowl Sponsorship Overview
#1 Big 12 vs. #1 Pac-12 teams – after the College Football Playoff selections.
of fan avidity for college football among Top 30 American sports.
at Valero Alamo Bowl games over the last 10 years.