2019 Valero Alamo Bowl delivers $36 million impact

SAN ANTONIO, TX — The 2019 Valero Alamo Bowl featuring Utah and Texas generated a total economic impact of $36 million for San Antonio last year and brought 35,110 visitors to town, according to a report conducted by Economic Analytics Consulting, LLC.

This was the first visit to San Antonio for 55% of the out-of-state guests. The report also indicted an average length of stay of 2.7 days and a total fiscal effect of $2.7 million for the city based on visitor spending.

“The Valero Alamo Bowl is proud to again deliver such a significant contribution to San Antonio’s economy while showcasing our city to millions of viewers across the country and providing scholarships to every San Antonio high school and university,” said Brad Barron, Chair of the 2019 Valero Alamo Bowl. “We extend our appreciation to Texas and Utah for their support as well as everyone who helped make this such a memorable year highlighted by our partnerships with ESPN, Valero and Visit San Antonio.”

For the 2019-2020 school year, the Valero Alamo Bowl and its partners will collectively award over $1 million to San Antonio students representing every participating high school and four-year university. This amount is the largest scholarship total among all the bowl games.

Over 6.23 million viewed Texas’ 38-10 upset over #11 Utah on ESPN and another 60,147 watched in-person at the Alamodome. Those totals were the #2 and #3 marks among the 33 non-College Football Playoff (CFP) bowl games, respectively, and compared favorably with several CFP games.

Top 10 Bowl Game Attendances (2019-20)                 

  1. Rose Bowl Game: 90,462
  2. Chick-fil-A Peach Bowl: 78,347
  3. Play Station Fiesta Bowl: 71,330
  4. Texas Bowl: 68,415
  5. Capital One Orange Bowl: 65,157
  6. TaxSlayer Gator Bowl: 61,789
  7. Valero Alamo Bowl: 60,147
  8. Citrus Bowl: 59,746
  9. Allstate Sugar Bowl: 55,211
  10. Goodyear Cotton Bowl: 54,828

Top 10 Bowl Game Viewership (2019-20)

  1. Play Station Fiesta Bowl: 23,484,361
  2. Chick-fil-A Peach Bowl: 19,268,997
  3. Rose Bowl Game: 17,674,511
  4. Citrus Bowl: 15,216,355
  5. Allstate Sugar Bowl: 10,880,139
  6. Goodyear Cotton Bowl: 6,768,061
  7. Capital One Orange Bowl: 6,402,584
  8. Valero Alamo Bowl: 6,241,244
  9. Texas Bowl: 5,496,393
  10. Camping World Bowl: 4,763,739

The 2019 Valero Alamo Bowl was the final game of a successful six-year agreement that brought the top teams from Big 12 and Pac‐12 conferences outside the CFP to San Antonio. Five of those six games featured Top 25 match-ups.

The 2020 Valero Alamo Bowl begins a new six‐year agreement extending these selection rights

through 2025 to run concurrently with agreements between the game’s broadcast partner ESPN and title sponsor Valero.

The 2019 Economic Analytics’ impact report is available here: http://bit.ly/BowlReport-2019

About the Bowl

The Valero Alamo Bowl was created in 1993 to bring enjoyment to South Texans, San Antonians and visitors alike while creating positive economic impact, experiences and national attention for the community and participating universities.

The organization has produced 27 bowl games and served as the local host for 11 neutral site games. These 27 Alamo Bowl games have combined to deliver over $950 million in total economic impact to San Antonio, 148 million viewers, 1.62 million attendees to the Alamodome and $128 million to higher education through team payouts ($122 million) and local scholarships ($6 million).

The 2020 Valero Alamo Bowl will be played in the 65,000 seat Alamodome in San Antonio in late December or early January at a date that will announced by the end of April.  Tickets will go on sale this summer, but interested buyers can join the Priority Wait List at www.alamobowl.com.

After paying each team $720,000 to play in the inaugural Builders Square Alamo Bowl in 1993, the Valero Alamo Bowl’s combined team payout to the Big 12 and Pac-12 conferences will be $9 million in 2020.

To get up-to-the-minute information, follow the Valero Alamo Bowl on Twitter, Facebook and Instagram (@valeroalamobowl) or visit https://alamobowl.com/about/community-outreach/

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