The Valero Alamo Bowl stages a premier college football game as the showcase of an annual festival of events.
The Valero Alamo Bowl was created in 1993 to bring enjoyment to South Texans, San Antonians and visitors alike while creating positive economic impact, experiences and national attention for the community and participating universities.
In its 29th year, the Valero Alamo Bowl boasts an enviable track record of exciting games in front of capacity crowds that deliver a positive impact for San Antonio and exposure for both the city and the schools playing in the game.
The Valero Alamo Bowl has hosted 28 bowl games that have combined to attract over 1.63 million spectators, generate a total economic impact in excess of $950 million dollars and contribute over $131 million to higher education through team payouts ($125 million) and local scholarships ($7 million).
After paying each team playing in the 1993 Builders Square Alamo Bowl $720,000, the Valero Alamo Bowl combined team payout to the Big 12 and Pac-12 will be over $9 million for the 2021 Valero Alamo Bowl.
Raising more money for the higher payouts has been worth it as they deliver higher profile teams to San Antonio which translates into greater recognition, tourism and economic vibrancy to the city.
The 2021 Valero Alamo Bowl is the second year of a new six-year agreement to continue to bring the top teams from Big 12 and Pac‐12 conferences outside the CFP to San Antonio. The first four games with this matchup featured Top 15 match-ups.
Neutral Site Games
Since economic development is the Valero Alamo Bowl’s focus and basis of the organization’s non-profit status, the Valero Alamo Bowl also strives to bring other events to San Antonio that deliver positive results.
In addition to 28 Valero Alamo Bowls, the organization has also served as the local host for 11 neutral site games that have combined to deliver $167 million in total economic impact for San Antonio. These games include three Big 12 Football Championships (1997, 1999 and 2007) and two of Notre Dame’s Shamrock Series games (2009 and 2016).
The most impactful of these games was the 2007 Big 12 Football Championship. The game featuring #9 Oklahoma’s upset win against #1 Missouri was ABC/ESPN’s most-watched college regular season game of the year with 11.8 million viewers. In addition to the media exposure for San Antonio, the fans traveling to watch this Top 10 match-up delivered a $57.8 million total economic impact for the city.
The growth of the Valero Alamo Bowl along with the extension of its partnerships with Valero and ESPN along with Big 12 and Pac-12 conferences through the 2025 football season has allowed our community outreach to increase.
In June 2017, the Valero Alamo Bowl contributed $6 million for technology upgrades at the Alamodome. This new funding allowed an expanded public Wi-Fi system, two additional HD video screens and sound system upgrades. This brought the total amount for recent Alamodome improvements to $60 million in time for the facility to host the 2018 NCAA Men’s Final Four and will benefit all future events.
Valero, who has been a sponsor of the bowl since its inception and title sponsor since 2007, and a loyal base of partners and ticket buyers have fueled the expansion of several of the Bowl’s community programs,
Since 2016, the Valero Alamo Bowl and its partners have annually awarded over $1 million to San Antonio high school and college students. This amount is the largest local scholarship total among all of the bowl games.
Inclusive of the 160 winners that will were selected to receive bowl scholarships in 2021, an excess of $8 million has been awarded to 1,395 winners since 2000.
Extra Yard for Teachers
The CFP Foundation’s primary platform, Extra Yard for Teachers, honors, celebrates, inspires and empowers teachers. The Valero Alamo Bowl has joined forces with the CFP Foundation, AAA AUGER Plumbing Services, PNC, and Dr. Richard and Jennifer Steffen underwrite school supplies and classroom projects in San Antonio. The program kicked off by awarding three teachers in SAISD grants to complete engaging projects.
Military Appreciation Programs
San Antonio’s military community is an important part of the city and its history. As a token of our appreciation for their service, the Valero Alamo Bowl matches donations from our partners to host an average of 1,500+ members of the Wounded Warriors Project, USO, and VetTix each year. Our annual donors include Anne and Steve Ballantyne, Bud Light/Silver Eagle Beverages, The Law Offices of William B. Kingman, and Teresa and David R. Schmidt, M.D.
The Valero Alamo Bowl also underwrites specially priced tickets to allow another 1,500 military personnel and their families to attend each game.
To provide opportunities for deserving youth to see the excitement of college football in person, the Valero Alamo Bowl matches donations from our partners to underwrite an average of 1,000 game tickets for local charity organizations such as Baptist Children’s Home, Big Brothers Big Sisters, Boys and Girls Club, Family Service Association, First Tee, and Youth Alternatives to attend as a group. An annual Bowl Week tradition is the each participating university hosting the residents of Boysville at a practice. Following lunch, the players toss footballs, run races, and do dance moves with the children who attend the game courtesy of Glass Wealth Management.
To register a non-profit as a perspective beneficiary of these group charity tickets or become a donor, please email the bowl office by November 21 each year.
Additionally, every summer when safety protocols allow, the Valero Alamo Bowl hosts the Shining Star ENERGY Youth Football Clinic. The head coaches from the University of Incarnate Word, UTSA, Texas Lutheran and Trinity University headline a 35+ person coaching staff that annually boasts over 350 years of collegiate experience.
This free clinic for 500 youth, ages 7-14, teaches offense, defense/agility and blocking/tackling drills as well as the fundamentals of being good student-athletes on the field and in the classroom.
In collaboration with Sports Medicine Associates of San Antonio’s BrainHeroes initiative, the Valero Alamo Bowl underwrites the cost for any San Antonio middle or high school that would like to provide baseline testing for their student-athletes. The program started in 2012 with 14 campuses participating in this program. In total, the Valero Alamo Bowl has contributed 15,000 tests to ensure every interested school can still take advantage of this offer.
To request more information or discuss ways to partner on a community relations program, please e-mail Rick Hill.