Ticket Icon

Bowl Delivers $38.3 Million Impact on San Antonio

The 2017 Valero Alamo Bowl featuring #13 Stanford and #15 TCU brought 37,616 out-of-town visitors to San Antonio and generated a total economic impact of $38.3 million for San Antonio last year, according to a report conducted by Economic Analytics Consulting.

TCU’s come-from-behind 39-37 victory was the Valero Alamo Bowl’s fourth straight Top 15 matchup and the 10th time since 2005 the game’s outcome was undecided until the final minutes.

“The Valero Alamo Bowl is proud our 25th Anniversary game made such a significant contribution to San Antonio’s economy and featured another fantastic finish,” said Valero Alamo Bowl Chairman Mike Chapman. “The success of our event along with our ongoing partnership with the Alamodome, Visit San Antonio, the City of San Antonio and Valero allows us to annually improve the Valero Alamo Bowl and our impact to our community.”

In June 2017, the Valero Alamo Bowl contributed $6 million for technology upgrades at the Alamodome. This new funding allowed an expanded public Wi-Fi system, two additional HD video screens and sound system upgrades and brought the total amount for improvements to the Alamodome to $60 million.

For the 2017-18 school year, the Valero Alamo Bowl will award over $1 million in scholarships to local high school and university students.

The students are chosen from two scholarship programs. Through the Valero Alamo Bowl Student-Athlete program at least one graduating high senior was selected from every San Antonio area public school and established private school to share nearly $550,000. These 72 recipients from 65 schools are annually invited with their parents to attend an awards luncheon courtesy of H-E-B and then to the Valero Alamo Bowl to be recognized on the field courtesy of Frost and the Valero Alamo Bowl.

This summer another 65 rising college juniors and seniors will be selected from all six of San Antonio’s four-year universities to share over $450,000 via our Valero Alamo Bowl Community Partners scholarship. Funded by the Valero Alamo Bowl and matching programs through each university, this scholarship program is administered by each university (Incarnate Word, Our Lady of the Lake, St. Mary’s, Texas A&M-San Antonio, Trinity and UTSA).

The impact analysis report is available on the Valero Alamo Bowl through the following link: http://bit.ly/BowlImpact2017


Find it in the Media Library

Listen, view, and download photos and audio from past media availabilities.

Media Library

Logos and Guidelines

View the style guidelines and download the official Valero Alamo Bowl logos.

Bowl Logos