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Bowl Surpasses $1 Billion Mark in Total Economic Impact

The 2021 Valero Alamo Bowl featuring #14 Oregon and #16 Oklahoma generated a total economic impact of $45.4 million for San Antonio last year and brought 33,067 visitors to town, according to a report conducted by Economic Analytics Consulting, LLC.

Since the Valero Alamo Bowl’s inception, the 29 games have now combined to deliver a total economic impact to the San Antonio community in excess of $1 billion. The 2021 report also indicted an average length of stay of 2.5 days with 35% of out-of-state guests making their first visit to San Antonio.

“We’re ecstatic the 2021 Valero Alamo Bowl provided such a significant contribution to San Antonio’s economy and helped drive the game’s historical economic impact to over $1 billion,” said Clay Jett, Chair of the 2021 Valero Alamo Bowl. “It’s a fantastic milestone along with the Valero Alamo Bowl’s #1 ranking in local scholarship giving among all the bowl games to help us jumpstart our planning for our 30th anniversary season. We extend our appreciation to Oregon and Oklahoma for their support as well as everyone who helped make last year so memorable, especially our title sponsor, Valero.”

The 2021 Valero Alamo Bowl was the game’s 6th Top 20 matchup in the last 8 years and finished #2 all-time in terms of offensive production with a combined 1,061 yards, 53 first downs, and 10 touchdowns.

For the 2021-22 school year, the Valero Alamo Bowl and its partners will collectively award over $1 million split between 160 San Antonio students representing every participating area high school and four-year university.  

The 2021 Economic Analytics’ impact report is available here: https://bit.ly/BowlImpact-2022

About the Valero Alamo Bowl

The Valero Alamo Bowl was created in 1993 to bring enjoyment to San Antonians, South Texans, and visitors alike while creating positive economic impact, experiences, and national attention for our community and participating universities.

The organization has produced 29 bowl games and served as the local host for 11 neutral site games. The 29 Valero Alamo Bowl games have combined to deliver over $1 billion in total economic impact to San Antonio, 156 million viewers on ESPN, 1.7 million attendees to the Alamodome, and $142.9 million to higher education through team payouts ($134.6 million) and local scholarships ($8.3 million).

The 2022 Valero Alamo Bowl will be played in the 65,000 seat Alamodome in San Antonio in late December at a date that will announced by the end of April.  Tickets will go on sale this summer but interested buyers can join the Priority Wait List.

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