Building On A Track Record of Success
Since its inception in 1993, the Valero Alamo Bowl has developed a growing track record of top ESPN ratings, capacity crowds and exciting games. The 20th Annual Valero Alamo Bowl lived up to its billing as #23 Texas overcame a 10 point second half deficit to beat #13 Oregon State 31-27.
Two dramatic touchdowns from Longhorn wide receiver Marquise Goodwin and a bowl record 4.5 sacks from defensive end Alex Okafor keyed the comeback in front of a standing room only crowd of 65,277. It was the fourth highest attendance in Valero Alamo Bowl history and the fifth capacity crowd in the last seven years. The game was also the seventh game in the last eight where the outcome wasn’t decided until the final two minutes.
National Exposure
The Valero Alamo Bowl has produced five of the Top 15 Most-Watched Non-BCS Bowl Games in ESPN history including the #1, #2 and #6 most-watched games with the 2010 (Texas Tech vs. Michigan State), 2006 (Texas vs. Iowa) and 2005 (Michigan vs. Nebraska) in terms of household impressions, respectively. Over 6.75 million viewers watched the 2012 game making it ESPN’s 14th most-watched non-BCS bowl game of all-time. More than 120 million viewers have tuned in to the 20 Valero Alamo Bowl broadcasts.
Economic Impact
Since inception in 1993, nearly 1.2 million fans have attended the 20 Valero Alamo Bowls. The games have delivered $394 million direct economic impact to San Antonio. The 2012 game brought over 33,000 out-of-town fans and direct spending of approximately $23 million during what used to be the slowest week of tourism of the year. San Antonio received over $1.4 million in measureable media exposure and $1.2 million in incremental tax impacts bringing the 20 year totals to $24.9 million and $28.2 million, respectively.
Contribution to Higher Education
The Valero Alamo Bowl again awarded scholarships to 30 Bexar County high school students this year bringing our 12-year scholarship total to 356 students sharing over $1 million. Through payouts to the schools participating in the past bowl and neutral site games, the bowl has contributed another $78 million to institutions of higher education.
More Than A Game
In addition to the bowl game, the Valero Alamo Bowl also hosts 20+ events during the football season starting with a youth clinic each July and culminating with the non-stop excitement of Bowl Week and a Top 25 Pac-12 vs. Big 12 match-up featuring the #1 and #2 teams after the BCS selections, respectively. The highlights for the student-athletes included floating down the River Walk for our signature pep rally, hosting local youth charities at practice, interacting with animals at SeaWorld, attending a Spurs game, visiting soldiers during a tour of the Center for the Intrepid and much more.
