2023 Bowl Delivers $55.9 million impact
The 2023 Valero Alamo Bowl featuring #12 Oklahoma and #14 Arizona generated a total economic impact of $55.9 million for San Antonio last year and brought 43,333 visitors to town, according to a report conducted by Economic Analytics Consulting, LLC. The impact is the highest total since the $57.6 million impact from the 2010 Valero …