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Julie Baker

Vice President of Operations

As the Valero Alamo Bowl’s Vice President of Operations, Julie is responsible for overseeing the Bowl’s Community Festival of Events as well as directing all aspects of the bowl game. Julie is also the primary contact for the participating teams, all facilities as well as the bowl’s merchandising programs and human relations.


Julie joined the bowl in 1997 as an Event Coordinator and was promoted to Director of Events in 1999 before assuming her current role in 2002.

Prior to the bowl, Baker worked for the Alamodome for three years where she coordinated events as well as assisted in special projects for the director.


A Dallas native, Julie graduated from the University of Texas-Austin in 1991 with a degree in Social Work. Julie and her husband John have a daughter, Rachel, a son, Samuel, and a pet kangaroo named Damien.

A lover of food and inventor at heart, Julie owns two patents: one for a coffee mug that also irons clothes and another for a set of pen caps that double as utensils.

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