Event Marketing

Rudy’s Bar-B-Q Pigskin Preview

“The Original” Rudy’s Bar-B-Q Pigskin Preview is the official start of the college football season in San Antonio. A crowd of over 750 football fans and local business leaders will come to the Alamodome for this luncheon on the football field to get a preview of the Pac-12 and Big 12 conference football seasons, eat a great meal from Rudy’s Bar-B-Q and hear stories and insight from an ESPN talent.

Bowl Kickoff Concert

To kick off the college football season, the Valero Alamo Bowl will host a concert the evening of the Pigskin Preview Luncheon. Bowl partners can buy tables for their guests to enjoy the show from the Alamodome’s football field, while general admission tickets will be available for attendees who want to sit in the stands.

Networking Events

The Bowl Insider Reception, Partner Happy Hour, Volunteer Party, Team Announcement Party and other networking functions are focused on our San Antonio supporters. Sponsors can activate around these events in ways that deliver the results and demographics they seek.

Million Dollar Shootout

Over 1,500 golfers annually take over 22,000 attempts in the Valero Alamo Bowl Million Dollar Shootout at the Brackenridge Polo Field Golf Center. The top two daily shots qualify for the finals and their chance for the $1 million grand prize.

Golf Classic

Headlined by the two head coaches, the Golf Classic is an annual favorite that provides a day of fun, prizes and networking for 250 community leaders and business executives. Held the Thursday after team announcement, interest in this event and the participating coaches provides impactful opportunities for partners.

Kickoff Luncheon

The Kickoff Luncheon annually draws over 1,200 fans and local business leaders to experience all the pageantry surrounding the next day’s Valero Alamo Bowl.  Event sponsors have access to VIP meet-and greets in the green room as well as the ability to sit at the head table with the head coaches, team captains and ESPN talent.

Fan Zone

Over 20,000 fans will enjoy pregame games, appearances by the university bands and other live entertainment as well as food and drink. Bowl partners can sponsor the entire Fan Zone, a single stage or set up an interactive exhibit space to feature their products and generate leads.

Pregame Party

Over 3,000 fans enjoy all-you-can eat buffets and open bars throughout Sunset Station before kickoff. Our Pregame Party title sponsor receives on-site recognition, private space, display opportunities as well as name and logo recognition on all collateral and in-game on the Alamodome’s LEDs and video walls.

Gridiron Club

This 20,000 square foot space on the Alamodome’s field level provides game day entertainment and event marketing opportunities during the Valero Alamo Bowl.

The naming sponsor of this area for the Valero Alamo Bowl will receive exterior signage as well as have the option to brand this space that annually hosts over 2,000 ticketed guests (typically Bowl sponsors and annual ticket buyers). The Valero Alamo Bowl will promote the Club through the appropriate channels (i.e. Fan Guide, season ticket holder emails, in-game announcements, etc.).

Youth Clinic

Each July, the Valero Alamo Bowl hosts a free Youth Football Clinic for youth ages 7-14. Coaches from area colleges including Incarnate Word, Trinity and UTSA will join forces with local high school coaches at the Alamodome to teach over 500 of San Antonio’s youth about sportsmanship and football.