Event Marketing

Networking Events

The Bowl hosts a series of networking events throughout the season focused on our San Antonio supporters. Sponsors can activate around these events in ways that deliver the results and demographics they seek.

Security Service Insurance Golf Classic

The Security Service Insurance Golf Classic is an annual favorite that provides a day of fun, prizes and networking for community leaders and business executives. Held at TPC San Antonio, this first-class golf tournament provides impactful opportunities for its partners.

Kickoff Luncheon presented by USAA

The Kickoff Luncheon presented by USAA annually draws over 1,200 fans and local business leaders to experience all the pageantry surrounding the next day’s Valero Alamo Bowl.  Event sponsors have access to VIP meet-and greets in the green room as well as the ability to sit at the head table with the head coaches, team captains and ESPN talent.

Fan Zone

Over 20,000 fans will enjoy pregame games, appearances by the university bands and other live entertainment as well as food and drink. Bowl partners can sponsor the entire Fan Zone, a single stage or set up an interactive exhibit space to feature their products and generate leads.

Chairman’s Club Pregame Hospitality

Located at The Espee just one block from the Alamodome, the Chairman’s Club offers three hours of pregame hospitality prior to kickoff; featuring all-you-can-eat food stations, open bar, music, and more!

Pregame Party

Over 3,000 fans enjoy all-you-can-eat buffets and open bars throughout The Espee before kickoff.

Private: Hall of Fame Club

This hospitality area provides game-day entertainment and event marketing opportunities during the Valero Alamo Bowl.

The naming sponsor of this area for the Valero Alamo Bowl will receive exterior signage as well as have the option to brand this space that annually hosts over 2,000 ticketed guests (typically Bowl sponsors and annual ticket buyers). The Valero Alamo Bowl will promote the Club through the appropriate channels (i.e. Fan Guide, season ticket holder emails, in-game announcements, etc.).

PNC Pigskin Preview

The PNC Pigskin Preview is the official start of the college football season in San Antonio. A crowd of over 750 football fans and local business leaders will come to the Alamodome for this luncheon on the football field to get a preview of the upcoming college football season, eat a great meal from Rudy’s Bar-B-Q, and hear stories and insight from an ESPN talent.

August, 27, 2025 at 12:00 pm